Dell, Samsung, RadioShack, and Best Buy have all realized the truth.... women buy 50% of tech purchases and it’s time to market to us!!! Dell has approached O at Home, Ladies Journal, and CosmoGIRL to get editors to print more about their products.Their hard work has paid off because CosmoGIRL featured Dell’s new slim notebook in their August issue last year and they are popping up in mags everywhere.
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RadioShack, Best Buy, and Samsung are starting to change everything from their marketing to their store designs in order to reach the projected $122 billion dollar market.. All I can say is, it’s about time.